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Freshness at SM Supermarket Gensan
Part 7 of a series.
After our pineapple overdose in the Dolefil Pineapple Fields, we went back to General Santos City for a tour of SM’s first supermarket in the city.
Located at the ground floor of the gargantuan SM City General Santos, SM Supermarket has its own outdoor access, restrooms and is near the mall’s scenic elevator assuring shoppers of convenience while doing their groceries and ferrying their shopped goods to their onward destination.
As we entered the supermarket, I immediately noticed the bright lighting and high ceilings, which gave an impression of enormous space for a comfortable shopping experience. From where we stood, we were able to see the whole supermarket, from end to end, giving that sense of space and liberty.
We first explored the FRESH area which was indeed abounding with freshness. SM Supermarket General Santos boasts a wide range of fresh produce, sourced directly from the growers, processors, and integrators.
Mist machines keep vegetables moist so they retain their freshness.
Fruits and vegetables creatively arranged with carved watermelons as its centerpiece.
Flawless kalamansi! Literally blemish-free,.. and look at the price tag!
We then headed to the SEAFOOD section. I really had high expectations for this area considering the abundance of fish in the nearby Sarangani Bay. And SM’s Seafood section did not disappoint as it hosted an extensive range of seafood products.
Service with a smile. Aside from the usual apron and hairnet the sales assistants (SA) are required to wear in the fresh, seafood and meat sections, SM Supermarket introduces the spit guard so customers are more assured that their food is safe for consumption.
Creatively done iced fish portraits.
Well-arranged fish is pleasing to the eye and when something has caught our eyes, we have the tendency to immediately buy. Clever!
Live seafood in several aquariums. It was actually my first time to see how shrimps swim. LOL!
Manpower Efficiency. No more sales assistances talking about the latest offers to inattentive customers. Here, an audio-visual is projected to a screen which resembles the shape of a human body.
SOCCSKSARGEN Experience tourists intently listening to the SM Supermarket General Santos manager while he talks about the new features introduced in their latest branch.
While doing your groceries, have you ever experienced needing assistance but with no sales assistants to be found? That won’t be a problem anymore with this new feature by SM Supermarket.
When you would need assistance, all you need to do is press the switch,…
…which would activate the light bulb on top of the rack signalling to the assigned customer assistant that a customer is seeking assistance.
Lovely eh? Well, that’s just the beginning. As consumers, we will continue to see improvements in SM Supermarket and other supermarket chains due to increasing competition plus the ever-changing needs and wants of the discriminating Filipino shopper that the retail giants would have to adapt to.
About SM Supermarket
Operated by Super Value, Inc., SM Supermarket is the most dominant player in the food retail industry. Since establishing its first store in 1985 at the Ayala Center, Makati, SM Supermarket has expanded to 28 branches nationwide. In 1998, SM Supermarket introduced its new stand-alone independent neighborhood stores – the Savemore Market. Offering the convenience of a first-class indoor wet market, groceries and general merchandise store, Savemore Market caters primarily to budget-constrained households by offering lower-priced items. Since its establishment, there are now 34 branches nationwide.
(…to be continued)